Narrative Muse Survey

Overview

In 2018 we did a survey in cooperation with Narrative Muse to examine user reactions to book and movie recommendations generated using stated preferences expressed through a survey (which Narrative Muse uses to generate recommendations by matching responses to characteristics of books and movies) to those generated based on the correspondence between a given users’ pattern of purchases and /or views and those of other users (which is how sites such as Amazon and Netflix generate recommendations).

This was done with one sample of book readers and movie viewers sourced through the Qualtrics survey platform and another sample drawn from visitors to the Narrative Muse site.

People in each sample viewed three book or movie recommendations from Narrative Muse and three from the alternative recommendation service they use most often (if they used an alternative service). They were asked to indicated whether they had read the book or viewed movie recommended, and if not, how likely they were to do so. They were also given a high-level explanation of the two different processes for generating recommendations and asked to share their attitudes about different aspects of that.

Results are shown below.

Books

Had people already read the books recommended or were they likely to?

Book recommendations generated by Narrative Muse (Qualtrics sample)

Book recommendations generated by alternative service (Qualtrics sample)

Book recommendations generated by Narrative Muse (Narrative Muse visitor sample)

Book recommendations generated by alternative service (Narrative Muse visitor sample)

What were their attitudes about the two different approaches to generating recommendations for books?

Book recommendation attitudes (Qualtrics sample)

Book recommendation attitudes (Narrative Muse visitor sample)

Movies

Had people already seen the movies recommended or were they likely to?

Movie recommendations generated by Narrative Muse (Qualtrics sample)

Movie recommendations generated by alternative service (Qualtrics sample)

Movie recommendations generated by Narrative Muse (Narrative Muse visitor sample)

Movie recommendations generated by alternative service (Narrative Muse visitor sample)

What were their attitudes about the two different approaches to generating recommendations for movies?

Movie recommendation attitudes (Qualtrics sample)

Movie recommendation attitudes (Narrative Muse visitors sample)